

This MetLife advertisement (circulating in 1965) reflects the new cultural phenomenon of Black suburbanization, a cultural shift aligned with broader social justice struggles for fair housing. According to Andrew Wiese, author of Places of Their Own: African American Suburbanization in the Twentieth Century (University of Chicago Press 2004), the number of Black suburbanites in the U.S. more than doubled between 1960 and 1970, marking an important shift in previous Black migration patterns from Southern to Northern cities.