Of Another Fashion

An alternative archive of the not-quite-hidden but too often ignored fashion histories of U.S. women of color

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This ad appeared in Black women’s magazines in 1969. The copy reads:

These are the girls of Black Beauty—New York’s newest model agency. They weren’t born models. Every girl learned how to coax every lash, every pore into being its most beautiful. Shouldn’t you share the beauty routine that helps make their skin so flawless? Wash with Noxema, as they do, instead of soap. Noxema softens as it cleans. Fights dryness. Rinses clean. Medicates to help clear surface blemishes with an exhilarating tingle. What a way to wash! What a way for girls to look and feel sensational!

** The director of the Black Beauty modeling agency was former model Betty Foray, a white (blonde) woman. According to a Life magazine article on Black models in 1969, the agency chose a white woman as its head in order to make white clients comfortable with talking about race.

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